In 2022, 91% of Americans used at least one coupon, and some 177.9 million people redeemed digital coupons. Meanwhile 99.5% of all coupons issued last year expired unused.
According to a survey by Deloitte, 72% of consumers expect higher prices this year, and they’re compensating by planning for fewer gifts and cutting back on non-gift holiday spending.
The same survey estimates about 66% of consumers plan to take advantage of promotional days and Black Friday sales, but with elevated prices seemingly here to stay, shoppers can use all the savings help they can get.
According to CapitalOne, Americans are on the hunt for a bargain this holiday season, and using coupons plays into that mindset.
To help combat rising costs, many consumers are turning to their smartphones. While no solid numbers for coupon apps in use are available, according to Statista, nearly 60% of American consumers used online coupons in 2023. With numerous coupon apps available for download, saving money through couponing is easier than ever.
Time is money, so why not save some of both? I tried five coupon apps that can help savvy shoppers save money on food and retail purchases, how they work, and the three I’m keeping.
GoCashBack.com offers cash back on purchases from an extensive list of retailers. I spotted favorites like eBay, Yeti, and Sephora and various options from high-end (Harrod’s US, Saks Fifth Avenue) to big-box (Walmart, Costco).
Shopping through the GoCashBack app is easy. I selected a retailer from their list and was taken to the landing page for the retailer to shop normally. The app explains that my cash back will appear in my GoCashBack account within 2–7 days.
Users can request a cash back payment through PayPal, check, gift card, or HeliPay once they have earned at least $10 in available cash back. However, buried in the fine print, I found that cash back can take 120 days or more to move from “pending” to “available.” Because of this, I’m deleting the app.
Discount apps tied to a specific retailer or brand can be useless for shoppers with limited…